About
The man behind the method
From semi-professional rugby to performance mindset coaching. This is how I got here — and why I do what I do.
I grew up in Manchester with one goal: make it in rugby. I trained harder than anyone I knew. I was first on the pitch and last to leave. By 20, I was playing semi-professionally and convinced I was on the verge of something big.
But the harder I pushed, the worse I performed when it mattered. Big games, selection trials, moments where it all counted — I choked. Not because I wasn't good enough physically. Because my head wasn't right.
It took a knee injury and six months on the sidelines to finally confront what was really holding me back. I started working with a mindset coach and everything changed — not just my rugby, but how I approached every challenge in life.
That experience lit a fire. I immersed myself in performance psychology, got certified, and started coaching others who were stuck in the same cycle I'd been in — talented people underperforming because of what was happening between their ears.
Today I work with athletes from amateur to semi-professional level, and with ambitious professionals who want the same mental edge in their careers. The work is practical, direct, and built around what actually changes behaviour — not theory.
My Approach
What I believe
The principles that guide every coaching relationship.
Mindset Is Trainable
Mental toughness isn't something you're born with. It's a skill set you can develop like any other — with the right practice and the right guidance.
Simplicity Over Complexity
The best mental techniques are the ones you'll actually use under pressure. I strip away the jargon and give you tools that work in the real world.
Accountability Matters
Insight without action is entertainment. Every session ends with something concrete to do. I'll hold you to it, because that's what creates change.
Results First
I measure success by your performance, not by how many sessions we do. If something isn't working, we change it. No ego, no attachment to methods.
Credentials
Qualified. Experienced. Proven.
- —
Certified Performance Mindset Coach
ICF Accredited
- —
NLP Practitioner
Certified 2019
- —
Sports Psychology Foundation
University of Manchester
- —
Semi-Professional Rugby
5 years competitive
50+
Clients Coached
500+
Sessions Delivered
6
Years Coaching
Ready to start?
Work with me
See the coaching packages and book your free discovery call.